People shop on Google more than a billion times a day. With a Merchant Centre account, you can attract more customers by listing your products and business on Google Search, Maps, YouTube, and more.
Sign up for free
- How it works
- Where you'll appear
- Link your online store
- FAQ
How Merchant Centre works
List your products and business across Google free of charge
Get started by creating a free of charge Merchant Centre account and providing information about your products. If you have a physical location, you can also create a Business Profile to list and manage your local store.
Customers click to purchase your products
Your business and products can appear on Google Search, Maps, and more, when users search for your business or products. Once a customer clicks, you can direct them to your online store, or to a physical location to complete their purchase.
Grow your business with personalised insights
We'll provide actionable insights about how customers interact with your business and products so you can increase traffic to your site or local store.
Boost your sales with paid advertising
When you're ready, you can promote your products to reach more customers with advertising that drives sales.
Your business and products can show up across Google
Stand out on
Google Search
Your products can appear when customers search for offerings like yours. If you have a physical location, your Business Profile can let you connect with customers and direct them to your local store.
Reach local customers on Google Maps
Your local business can appear when customers search for businesses or products like yours on Google Maps. Your Business Profile can provide key information about your business and guide users to your store.
Get discovered on YouTube
Your products can appear when customers search for offerings like yours on YouTube.
Attract shoppers on Google
Your products can appear when customers search for offerings like yours on the Shopping tab.
Be seen on Google Images
Your products can appear when customers search for offerings like yours on Google Images.
List your products on Google straight from your
e-commerce
solutionYou can automatically add your products to Google when you link your e-commerce shop to Merchant Centre. Plus, any future changes that you make to products are automatically synced to Google.
Not on one of our partner e-commerce providers? No problem, you can upload a file or spreadsheet or enter individual products instead.
500,000+ online businesses use Google Merchant Centre
aeropostale
400%growth in online shopping revenue
Free listings is a great addition to the impact Google’s retail ads and commerce solutions have made in our e-commerce growth this past year.
Connor Sheridan, Strategist, Tinuiti
woodland-direct
5%increase in revenue
We’ve been using Shopping ads for eight years to connect meaningfully with our audience. Supplementing our existing campaigns with free listings was key to lifting our visibility during a time when consumers were increasingly shopping online.
Marcus Regan, Marketing Manager, Woodland Direct
sharper-image
35klift in free clicks
Adding free listings to our marketing mix was easy and pain-free. Combined with Shopping ads, we are now able to reach and service even more customers at a time when overall demand in online retail is high.
Alex Wargo, Director of Digital Marketing, Sharper Image
When you're ready, boost your sales with paid ads
Promote your products to reach more customers. Advertising on Google lets you promote your online and local inventory to increase traffic to your site or local store. The best part? You only pay when someone clicks on your ad and visits your store.
Frequently asked questions
Is it really free?
Is it really free?
Yes. You can show your products and shop on Google for free, just like you can show your website in Google search results at no cost.
When you're ready, you can supplement your free listings with paid advertising. Paid product ads show up more prominently and can reach even more potential customers. With Google Ads, you choose the goals that you want to achieve, and you'll never pay more than your monthly budget cap.
What do I need to sign up for Merchant Centre?
What do I need to sign up for Merchant Centre?
You need to be a retailer selling products through a website, in a physical shop or both. To sign up, you'll need a Google Account. If you don't have one yet, you can create one for free here. Then go to Merchant Centre to tell us about your business, choose where your customers will check out (on your website, on Google or at your local shop) and add your products.
Our beginner's guide to Merchant Centre can teach you more about getting started and how to manage your presence across Google's platforms.
How do I upload my products to Merchant Centre?
How do I upload my products to Merchant Centre?
If you use Shopify, WooCommerce, BigCommerce, PrestaShop or another supported e-commerce platform, you can automatically add your products to Google when you link your e-commerce shop to your Merchant Centre account. Any future changes that you make to products are automatically synced to Google.
If you don't use a supported platform, you can upload your product offerings via a file or spreadsheet, or manually enter individual products.
Where will my products show?
Where will my products show?
Once your products are added and confirmed as eligible, they can show up across different Google surfaces, such as Google Search, Google Maps, YouTube, Google Shopping tab and Google Images.
Learn more about where products show and the requirements.
Will Google deliver my products?
Will Google deliver my products?
No. Google helps customers find your products and your shop. When they are interested in buying from you, they visit your website and go through your checkout process like any other website visitor. You decide how to deliver the products.
How do I get Google Merchant Centre support?
How do I get Google Merchant Centre support?
Troubleshoot with ease by visiting the Google Merchant Centre Help Centre. Fix common issues, understand how to measure your results, and more.
Reach more customers with Merchant Centre
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